How Composable Commerce Solves Different Industry Challenges
Every industry brings its own challenges to digital commerce, from fast-moving retail environments to highly configured B2B manufacturing orders to compliance-heavy beverage and cannabis operations. For organizations running Microsoft Dynamics 365 Commerce, the question is no longer whether they should modernize their commerce architecture, but how to evolve in a way that supports their industry’s reality.
Composable commerce provides that path forward. Instead of forcing your processes into the limits of a monolithic platform, composable allows you to assemble the right capabilities, in the right places, at the right time. When paired with Evenica’s e4Dynamics suite—a set of enterprise-grade add-ons developed specifically for D365 Commerce—businesses can solve their most pressing industry challenges with precision.
Below, we break down how retail, manufacturing, and beverage/cannabis organizations can leverage composable architecture and purpose-built micro apps to operate faster, more flexibly, and more profitably.
1. Retail: Creating Personalized, Omnichannel Experiences
Retailers face unrelenting pressure: rapid merchandising cycles, fluctuating demand, the rise of mobile commerce, labor challenges, and increasingly sophisticated customer expectations. Traditional monolithic commerce platforms simply weren’t built to support this level of speed or complexity.
Composable commerce changes that. By decoupling the frontend and allowing flexible integrations, retailers can move quickly, adapt to new channels, and tailor customer experiences without waiting for platform-wide releases.
Core Challenges in Retail
- Omnichannel consistency across web, mobile, and in-store experiences
- Rapid content and experience updates
- Seasonal peaks and sudden traffic spikes
- Complex merchandising and shifting product assortments
- Integration of loyalty, subscriptions, and payment options
How Composable Commerce Solves It
Swap in best-of-breed personalization engines
Retailers can plug in AI-driven recommendation tools to deliver personalized product suggestions, bundles, and promotions without waiting for platform releases.
Flexible experience layers for rapid content changes
A headless front end allows retailers to update their digital storefront quickly — critical during promotions, holidays, or high-traffic events.
Loyalty and engagement extensions
Retailers can integrate modern loyalty platforms or add custom-built loyalty logic tailored to their brand.
Marketplace, mobile, and POS integrations
Composable architecture supports omnichannel integrations with lower effort, ensuring consistency across all touchpoints.
How e4Dynamics Solves Retail Challenges
Special Order
A micro app that allows customers to request products not currently in the catalog directly through the website, automatically routed into Finance & Operations for fulfillment
Why this matters:
- Retailers can expand product offerings without holding inventory
- Customers get a seamless way to request unique or non-stock items
- Merchandising teams can respond to demand trends in real time
- Eliminates custom development or manual workflows around “non-catalog” orders
In short: composable commerce gives retailers the agility they need and Special Order gives them the flexibility to meet demand beyond what’s on the digital shelf.
2. Manufacturing: Enabling Complex B2B Buying Journeys
Manufacturers operate in a completely different world than retail. Their buyers are distributors, wholesalers, or procurement teams — each with defined hierarchies, contract pricing, negotiated terms, and multi-step approval workflows.
Composable commerce allows manufacturers to modernize these journeys without disrupting existing ERP logic. With the right micro apps layered onto D365 Commerce, manufacturers can provide self-service experiences that match the intricacy of their operations.
Core Challenges in Manufacturing
- Multi-user, multi-department buyer hierarchies
- Complex ordering with BOMs and product configurations
- Deep integration with D365 Finance & Operations
- Contract pricing and negotiated agreements
- Large recurring orders or rapid SKU input
How Composable Commerce Solves It
Specialized CPQ (Configure-Price-Quote) modules
Manufacturers can plug in a CPQ engine that handles product complexity, customer-specific pricing, and automated quote generation.
Workflow automation extensions
Composable lets manufacturers add approval flows, contract validation, and purchase order automation.
Seamless ERP alignment
With D365 Commerce at the core, manufacturers can extend integrations to support real-time inventory, pricing, and order histories.
B2B portal upgrades
Add advanced features such as quick reorder lists, multi-cart support, account-based pricing, punchout integrations, and more.
How e4Dynamics Solves Manufacturing Challenges
B2B Customer Hierarchy Contact Model
Allows multiple customer contacts to place orders on behalf of the same organization, without requiring new customer records — with full support for pricing, addresses, catalogs, and shipping rules
Why it matters:
- Perfect for distributor networks and multi-location organizations
- Eliminates duplicate account creation
- Maintains consistent reporting, pricing, and customizations
- Admin users manage contacts seamlessly through F&O or the website
Quick Order Upload
Enables customers to rapidly create large or frequent orders using SKU entry or templated file uploads.
Why it matters:
- Streamlines high-volume purchasing
- Reduces ordering time for SKU-savvy B2B buyers
- Minimizes errors and manual re-entry
- Improves repeat ordering efficiency
Together, these micro apps modernize B2B self-service — giving manufacturers the tools they need to support complex orders while reducing internal overhead.
3. Beverage & Cannabis: Balancing Compliance, Customer Experience & Rapid Growth
The beverage and cannabis industries face a unique combination of challenges: tight compliance requirements, dynamic product assortments, regional sales restrictions, and sometimes hybrid B2B/B2C models.
Composable commerce allows these businesses to respond to regulation, market shifts, and rapid SKU turnover without replatforming or building custom features from scratch.
Core Challenges in Beverage & Cannabis
- Regional or customer-specific product eligibility rules
- Regulatory restrictions on who can buy what
- High SKU velocity with frequent introductions
- Subscription, loyalty, or membership complexity
- Specialized payments and tax handling
- Multi-channel (B2B distributor + direct consumer) structures
How Composable Commerce Solves It
Compliance-specific plug-ins
Composable architecture allows for easy integration of age verification tools, regional compliance modules, tax calculation engines, identity verification solutions, etc.
Dynamic pricing & promotion flexibility
Beverage companies can introduce limited-time offers, bundles, or seasonal promotions without heavy development.
Subscription and loyalty extensions
Add recurring order management or loyalty logic tailored to beverage/cannabis buying behavior.
Payments built for regulated industries
Composable supports specialized payment connectors that ensure compliance, security, and reliability.
What this means for beverage & cannabis brands:
A commerce system that can evolve with regulations, customer expectations, and product innovation — without constant reinvention.
How e4Dynamics Solves Beverage & Cannabis Challenges
Product & Service Eligibility (Custom Micro App)
This capability allows the product catalog to dynamically adjust depending on the visitor’s customer group. It supports soft, hard, and opt-in eligibility rules using flexible filtering parameters.
Why it matters:
- Ensures compliance with regional or customer-type regulations
- Prevents restricted items from being shown to unauthorized buyers
- Supports complex distribution models
- Reduces manual catalog management
This micro app gives beverage and cannabis brands the control they need to stay compliant while still offering a seamless commerce experience.
Why Industry Alignment Matters
Although D365 Commerce provides a strong foundation, each industry requires its own combination of extensions, integrations, and front-end capabilities. Composable commerce — supported by Evenica’s e4Dynamics — allows each business to tailor its solution around real operational needs, not platform limitations.
Organizations benefit through:
- Faster innovation and time-to-market
- Reduced technical debt and custom code
- Freedom from vendor lock-in
- Improved compliance and accuracy
- Scalable architecture ready for AI and future growth
Composable commerce isn’t simply a technology model. It’s an operating model — one built around precision, agility, and continuous improvement.
Closing Thoughts
Every industry has unique challenges, but they all share one truth: monolithic systems can’t keep up. Composable commerce, combined with the right micro apps, helps organizations build commerce systems that evolve as quickly as their businesses do.
At Evenica, our team helps retail, manufacturing, and beverage/cannabis organizations extend and amplify Microsoft D365 Commerce with tools that solve real business problems — not just technical ones.
If you’re ready to build a commerce system that fits your industry (instead of the other way around), we’d love to continue the conversation.