Mirage Hardwood Flooring, known for its high-quality, durable products, reached a turning point as the growth of digital technology began reshaping dealer expectations.
Based in Saint-Georges, Quebec, Canada, Mirage is known for offering a wide variety of wood styles and finishes, dependable quality, and a strong focus on environmentally friendly practices. For more than 40 years, Mirage sold its hardwood flooring through a network of trusted partners.
Even with its strong track record, Mirage was struggling to keep up with what its B2B customers now expected. Dealers and partners were looking for more control. They wanted to look up product information, check inventory, and place orders on their own, often after hours.