How should partners work together in a P2P arrangement to help customers achieve their goals?
Managing relationships amongst partner team is a key part of P2P success, but a new panel of Microsoft and channel veterans also discussed why customers need their partners to come to an engagement with a combination of product expertise, project planning, and requirements management to deliver great results.
Evenica’s Kelly Mazur and Gustavo Roland were joined by Julian Poirier, Senior Technology Specialist at Microsoft along with Michael Mellegaard, Director of Strategy and Solutions at Accenture for an event hosted by Microsoft MVP Rick McCutcheon. According to Poirier, the advantage of strategic alliances is extending the reach on accounts, improving research, and driving innovation for products and ISV solutions directly. Mellegaard agreed, explaining that Microsoft can greatly extend its reach through partners and ISVs.