Ten years ago, e-commerce was still a relatively new phenomenon. Amazon was less than one-fifth its current size, shoe retailer Zappos was still making waves with its innovative return policy, and big box retailers like Sears were only beginning to develop an...
Underneath his nicely-pressed suit, the sales rep was sweating a little bit. Hired during the pandemic, this was his first in-person meeting with an account, and he felt a little out of his depth. “Based on your machine specs, our engineers calculated tha-“ The...
The pandemic left many retail locations unable to serve customers traditionally. There has been a tremendous shift to e-commerce in almost every sector. From small businesses moving to online orders to corporations conducting high-ticket sales meetings over...
Years ago, we referred to the “second screen” as a mere phenomenon in media and entertainment. Today, customers make use of devices to engage with entertainment providers and events in all sorts of ways, from answering polls, tweeting, supporting charity efforts,...
Even as in-person events and retail stores regain foot traffic, business continues to move online – even in traditional industries like manufacturing. Over the last couple of years in particular, manufacturers saw a steep increase in sales through digital channels,...
